Your brand can show up in your interaction with others.
Let’s say you’re employed by a company and you consistently receive positive
feedback about how you “go above and beyond” in the area of customer service.
This reminds me of a story of a client who worked in collections. We know what
kind of reputation they have. Well,
this client has actually received thank you letters from individuals she has called
on who have been late in paying their bills. Why? Because of the way she
handles these folks that are oftentimes in dire straits. This behavior is “out
of the norm” for the person typically doing collections. Her ability to
demonstrate true empathy and concern shines through.
How about you? How does your brand show up in your interactions with others? Do you want to show up differently?
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