A job search can be tough! If you and your competition have the same table stakes to get into the game, what can tip the scales in your favor? It's your personal brand. Let's say you've got an interview coming up. What do you think you might have in common with the other candidates? Is it the same number of years of experience? Could it be having experience in the same industry? What about your brand can help you be seen as the ideal candidate? Not sure, it's time to figure that out!
Review the job posting and compare the employer's requirements against your qualifications. Let's say they're looking for someone that is computer savvy. Perhaps one of the things you could capitalize on is the fact that you've developed several websites. If it's relevant to the job for which you are applying, you'll want to mention this in your cover letter and/or resume. What other skills or personal attributes can you leverage to position yourself as the ideal candidate?
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