Brand YOU: How to Stand Out from Your Competition and Land Your Next Job

Last week I presented a workshop titled, "Brand YOU: How to Stand Out from Your Competition and Land Your Next Job" to about 100 job seekers. Identifying your brand is critical in a job search. If you and your competition have the same table stakes to get into the game, i.e., the same number of years of experience and education level, what is it about you that can tip the scales in your favor? Not sure? It's time to figure it out.

During a job interview, it's easy to list off a bunch of adjectives when asked, "Tell me about yourself." I encourage you to give examples that demonstrate you are a good problem-solver, possess good communication skills, etc. What's skills and attributes are important for the job you are targeting? What do you have that matches? That's what you want to highlight. And again, take it a step further and provide "proof."

One of my clients works in collections- and we KNOW what kind of reputation THEY have. Well, this client has actually received thank you letters from some of the folks she has called on. Why? Because of the way she handles people who are in dire straits. Her genuine concern and empathy shines through. This has become an important (and authentic) part of her personal brand.

Want to know more about personal branding? Check out this link for a video and access to a 'basic' version of the 360Reach personal branding survey.