Having a personal brand is important for career-minded professionals who are in a job search or want to increase success and satisfaction in their current role or want to advance to the next level. It's also important for entrepreneurs who need external feedback to help guide their businesses.
Your personal brand shows up in your appearance, your actions, and your interactions with others. Some questions to consider: How are you being perceived? Are you being perceived as you would like? Are you being consistent with your brand? If you're not sure, it's important to find out. And, if you're not showing up as you would like, you will want to make changes to ensure that your brand is on target.
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