What is Personal Branding?

I've been invited as a guest expert for Liz Uram's Get Stuff Done! Club. I will be talking about personal branding. Personal branding is identifying and communicating what makes you unique, relevant, and compelling. Your brand can help you capitalize on your strengths to help you achieve your career or business goals. Starbucks has a brand. Michael Jordan has a brand. And, whether you think so or not, YOU have a brand! Your brand is your professional reputation, i.e., how others perceive you. Stay tuned for much more discussion on personal branding.