Why is it important to know your personal brand?

Knowing your personal brand is important for many different people, including career-minded professionals who want to develop professionally; those in a job search; independent consultants, entrepreneurs, and small business owners, salespeople, etc. It’s important to know how others perceive you, so you can capitalize on your strengths and expand how others see you. It's also important to know how others perceive you so you can diminish those areas you don’t want to be seen as- the ones that can negatively impact your success.

If you want to advance to the next level, are you currently being "seen" as someone who is promotable? If you are in a job search and you and the other candidates have the same table stakes to get into the game, what makes you unique, relevant, and compelling? If you are in business for yourself, what separates you from your competition? Your personal brand can help you in each of these situations.