It's vital to have a LinkedIn profile no matter what stage you are at in your career. I'm going to share some quick tips on how you can maximize your use of LinkedIn.
1. Get up-to-date. Does your LinkedIn profile have an engaging summary? Does it grab the reader and entice him or her to read on? Is your current job listed? Have you listed your accomplishments for each position you've held, including relevant keywords? Keywords are king!
2. Create a plan. Are you seeking a new job? Are you looking for a mentor? Do you want to make new business connections? Or perhaps you want to spend time with like-minded people? Having a goal in mind will help you utilize your time on LinkedIn more effectively.
3. Make new connections. When you attend an event, be sure to ask for the business card of each new contact you make. When you get home, send each person an invitation to connect with you on LinkedIn. Personalize your invitation by referencing where you met the person or mention something that person shared with you to help jog their memory of you.
4. Promote your personal brand. LinkedIn provides you a great platform for promoting your brand, i.e., your professional reputation. Your brand can show up in your career accomplishments, publications you have listed, engagement in LinkedIn groups, and status updates.
5. Be active on LinkedIn. You can be active by doing status updates, writing a recommending for someone, requesting a recommendation, posting and responding to questions in LinkedIn groups, "liking" or commenting on the status updates of your connections. The more active you are on LinkedIn the higher up you will show in search results.
Whether you're in a job search or want to effectively manage your career, it's important to have a LinkedIn profile that is unique, relevant, and compelling.
Action Step: Take a look at your LinkedIn profile. How would you rate it on a scale from 1-10 with 10 being high? If you're not close to a 10, what steps will you take today to improve your profile?
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