Ditch. Dare. Do! Brand Calculator

How does your personal brand stand now? Are you a potential brand, rising brand, super brand, or even a mega brand? Take this abbreviated quiz and find out. Select Yes or No for each item below.

1.     Can you state your top five brand attributes—the most relevant and compelling adjectives that describe you?  Yes    No 

2.       Have you identified and documented your short- and long-term career goals?  Yes    No 

3.       Do you know what those around you would identify as your greatest strength?  Yes    No 

4.       Do you have a “So what? Make me care!” brand positioning statement that describes what you offer, and for whom, how you are different, and what value/ROI (return on investment) your differentiation creates?  Yes    No 

5.       Can you clearly describe your target audience—those people who need to know about you so that you can achieve your goals?  Yes    No 

6.       Do you have a home on the web that showcases your success, such as your own website, personal portal (i.e., about.me or flavors.me), etc.?  Yes    No 

7.       Do you infuse every project meeting, report, etc. with your personal brand – with what you want to be known for?  Yes    No 

8.       Have you proactively done something valuable for a member of your network this week?  Yes    No 

9.       Do you have a trusted focus group of peers, managers, or clients to provide honest personal brand feedback?  Yes    No 

10.   Do you have an area of thought leadership or specific point of view for which you are known?  Yes    No 

Scoring

 

Add up the number of times you selected Yes and see where your brand stands.

0-3 – Potential Brand

4-6 – Rising Brand

7-9 – Super Brand

10 –  Mega Brand

 

If you're not a Mega Brand, what steps can you take to up your score? Check out the book, "Ditch. Dare. Do!" for ideas to turn your brand up!

Grab a copy of my free eBook, Get a Job, Keep a Job, or Move Up- faster!