What is a brand community?

It's important for career-minded professionals and business owners to know who is in their brand community.

What is a brand community?

·         Peers

·         People who work for you, your boss, family, friends

·         Your competitors

·         Customers

Your target audience is the subset of your brand community. Your target audience is the most critical to your ability to reach your ultimate career goal. You need to be in constant contact with them. If you're in a job search, your target audience may be well-connected former colleagues, recruiters, and hiring managers. If you want advance to the next level at your current company, your target audience may be your current manager, managers in the department you are seeking to enter, and the VP of Human Resources. For business owners, your target audience will most likely be made up of clients or customers, potential customers or clients, networking contacts, current or potential strategic and referral partners.

It’s important for your brand community to know your brand. Your brand community can convey your brand to their brand communities. It increases awareness of your unique promise of value.

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